Filming Complete!

We shot the commerical for Garbo on a FREEZING cold day.....my poor model was blue after running around for hours in the dress! Editing the clips has been harder than expected, mainly due to little things like the model's tattoos being on show. Some edits of the film to follow shortly...

Paul Poiret - 'King of Fashion'

Paul Poiret was born in Paris in 1879 and was to become known as the 'King of Fashion'. His designs were groundbreaking and controversial - they went against the norm. He freed women from their corsets and introduced them to draping. He is well known as having never been able to sew,but instead draped the fabric onto the body; even once saying that his dresses should "read beautifully from afar". This lack of workmanship and tailoring was to backfire after World War I, when designers such as Coco Chanel gained popularity for their sleek tailoring and high workmanship.
Poiret is well known as being one of the first designers to understand the importance of marketing - he dressed famous actresses in this designs as a way to gain publicity. However the fashion house crumbled quickly during the 1920s and 30s - there are some reports that suggest by the time the house closed, Poiret's clothes were sold by the kilo as scraps. For someone who radically changed the face of fashion, it is a shame that his name isn't as renowned as it should be!

Old Hollywood, revived

The classic Old Hollywood look is one that is adopted by many a celebrity come award season on the red carpet. I'm sure this has something, even if it's just a tiny bit, to do with the fact that this look photographs so well. The photos below show some celebrities who I feel have managed to brilliantly execute this look - a look that I will be recreating in my own shoot

Sienna Miller

January Jones



Megan Fox

The main aspects of this look - from a beauty point of view -are the soft waves, red lip, strong defined brow and flawless matt skin....not forgetting the obligatory smattering of diamonds around the neck and dangling from the ears!

Anna Nicole Smith

Christina Aguilera





Katy Perry in her 'Thinking of You' music video

Katie Holmes for T magazine

Katie Holmes posed for T magazine (the New York Times lifestyle magazine) back in 2008, with husband Tom Cruise, in a beautiful vintage styled shoot.

'Indochine' - German Vogue

This was a 1920s Hollywood inspired editorial shoot for German Vogue, shot by Alexi Lubomirski and styled by Christiane Arp - published December 2009.

Viktoriya Sasonkina by Steven Meisel

50s/60s Hollywood inspired editorial shoot by Steven Meisel for Italian Vogue.
Although most of the images from the shoot use strong 1950s styling - some of the hair and makeup is appropriate for the sort of look I would re-create for my shoot....even the dress sowing Viktoriya perching on a bench looks similar to the one I will be using!

ta-da!

It's amazing what you can do with £25 worth of fabric...!
This is the dress I will be using for the film shoot for my commercial. It can be tied in many different ways to create varied necklines, straps and details to the back.

Slightly reminiscent of the green dress Keira Knightley wore in Atonement

One Shouldered - very Grecian!

Strapless sweet-heart neckline