Popular movie database website imdb.com puts Great Garbo in the top 100 greatest actresses of all time. In 1997 Empire Magazine also ranked her number 38 of the top 100 movie stars of all time. She also once appeared in the Guinness Book of World Records as the most beautiful woman who ever lived.
There are several reasons as to why I decided to name my company Garbo
Firstly, Greta Garbo is widely considered as one of the greatest actresses of all time. Her career was at its most successful during the 1930s - her name is synonymous with old Hollywood glamour. Garbo (the company) sells evening wear inspired by fashion of this time. Fashion at that time (and even still today) was exposed to the public through celebrities. People would have been interested in what famous actresses such as Greta Garbo were wearing, and would aspire to emulate her style. I want Garbo to sell clothes that the great movie stars of the 1920s-1940s would have wanted to wear - whilst also appealing to the modern customer. Old Hollywood glamour is the epitome of timelessness - it is a look that has survived the decades and one that translates well within a modern context. I'm sure that many people, when hearing of a shop called 'Garbo', would probably presume it sells vintage inspired clothing.
As explained previously in this blog, the word 'garb' refers to clothing - fitting for a fashion business i'm sure you will agree.
The name 'Garbo' is therefore a culmination of references to Greta Garbo herself, old hollywood glamour and vintage fashion. Having a vintage inspired evening wear business that makes people think of someone who was once considered the most beautiful woman who ever lived can surely only be a good thing - it sends a message to the customer of "buy something from Garbo and you could be as beautiful as Greta".....
No comments:
Post a Comment