Commercial Concept

The concept for the commercial is a pretty straightforward one. It involves a model in a vintage inspired dress (preferably with some sort of billowing train) running away from camera in slow motion, shot in black and white. I have edited some clips together to show the concept more clearly:

I really love the movement in this dress, featured in a recent Tiffany & Co. ad campaign, and hope to mock up something similar for my own shoot: